A blacksmith hammers away at a hot slab of iron to fashion something useful out of it. A goldsmith labours over a piece of gold to fashion a beautiful piece of jewellery. Similarly, a Wisdomsmith works at hunks of information, unrelated facts and data to fashion out useful insights.
Knowledge is 'what we know', Wisdom is 'how to use it'. Aristotle defined wisdom as understanding causes, knowing why things are a certain way, while knowledge is just knowing things are a certain way.
At Wisdomsmith, we go a step ahead. We focus on, 'how to make use of this understanding', so that our partners benefit from it profitably